Copyright Marinminds BV © 2020

Co-Innovation Programs

Participate in the innovation program which fits your "one reason to innovate"

Cross Maritime Marketing

Status: In Progress / Open for participation

One Reason: Increase average revenue per (shared) customer. 

Customers attending a particular maritime event could be interested in renting a sailing boat the next year, and after renting for a couples of years they might want to own and buy a ship them self. Based on this customer journey partnering companies within this program recognize the chances of cross- and upselling their product and services between companies and even sectors.

Scope: Digital marketing strategy

Besides offline and often similar marketing channels the program partners already individually leverage various digital channels such as social media, email, and websites. Could a cooperative digital strategy lead to more overall spending of current and prospective customers within the group of partners?

Team: Launching Customer Collaborators, Researchers and Product Experts

We managed to bring a well mixed group of participants together in this program with researchers and students able to discover radical, new insights; active collaborators from potential launching customers and product experts both in the field of digital marketing and maritime sales, keeping an eye on feasibility and product-market fit.

Think Big, Test Small, Fail Fast and Learn Always: 

According to our 5-step methodology and innovation mantra we design and start to test small hypotheses. The next is all about iteration: you want to test new ideas as fast as possible and receive and measure feedback on them. This means reworking the ideas with potential and discarding flawed ideas

Request your membership to follow progress, discuss and see results of this program